Alterra Mountain Company has announced its plans to invest US$181 million in capital improvements across its 14 North American mountain destinations for the upcoming year.
Marquee 2019/2020 projects aimed at enhancing the guest experience include new high-speed lifts at Squaw Valley Alpine Meadows and Winter Park, direct to lift access at Deer Valley Resort, an expansive renovation of the Bobbie Burns lodge at CMH Heli-Skiing & Summer Adventures, and an upgrade of Steamboat’s gondola.
This year’s US$181 million plan includes US$32.3 million towards improved gondolas and lifts, a US$27.1 million investment to offer customer-friendly technology, US$8.3 million towards snowmaking, US$6.2 million dedicated to expanded dining experiences, US$6.3 million in summer activity investments, and nearly US$10 million in planning efforts to unlock future potential terrain and lift expansions, base area developments, new dining facilities, and four-season activity offerings.
These capital projects are part of an ambitious improvement plan totaling more than half a billion dollars through the 2022/2023 season, focused on elevating the guest experience at all destinations, after an initial US$170 million investment for the 2018/2019 season.
“Alterra Mountain Company’s unique year-round mountain destinations offer skiers, riders and summer visitors of all ages from all over the world special, memorable experiences, and each aspect of our business plays a part in bringing the guest back year after year and inspiring a lifelong love of the mountains,” said Rusty Gregory, chief executive officer, Alterra Mountain Company. “We are committed to investing in everything from lifts to snowmaking to creative dining experiences, and technology that weaves it all together for a seamless visit.”
Read the article online at: https://www.mountaintechnologymagazine.com/product-news/14032019/alterra-mountain-company-announces-us181-million-in-capital-improvements-for-the-20192020-winter-season/