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Skitude and Skioo join forces to create new digital platform

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Mountain Technology,

Global digital skier community Skitude has joined forces with the ticketing and technology team at Skioo to co-create a digital platform for the mountain and destination industry.

Skitude and Skioo join forces to create new digital platform

Globally, more than 1.3 million skiers are already tracking their activity through Skitude´s unique offline GPS technology. Around 2100 ski resorts in 45 countries are connected with the Skitude platform. Skitude also power almost 200 ski resorts and mountain destinations with their own native apps.

This merger will add in-app dynamic ticketing solutions to the platform to offer a hassle-free skiing experience to visitors. User data, activity tracks and online ticketing will bring actionable insights to users, and ski destinations will be able to run targeted marketing campaigns and measure conversion, as well as optimise their capacity and pricing - making them more competitive in the leisure market.

The merger is a result of overlapping technology and market coverage, with Skitude headquartered in Girona, Spain, and offices in Italy, France, UK and the USA. Swiss-Norwegian ticketing tech company, Skioo, operates out of Lausanne and Oslo, giving the combined team a strong presence across all western markets. Total headcount for the new team is 50 strong, which will operate under the Skitude brand.

“This brings a new, sought-after dimension to the ski industry and mountain destinations in particular, with a seamless digital user journey that enhances the experience in all aspects. Simply put, Skitude is making skiing more accessible and attractive through a full-fledged digital customer experience that reflects a mobile-driven society,” states Chairman Yngve Tvedt.

“For skiers, we are significantly lowering the barrier to enjoy the mountain. Once inside the mobile Skitude universe, either through the global Skitude tracking app or one of our destination apps that operates on the platform, skiers can choose to purchase a ski pass in advance and load the ticket onto their RFID keycard, or pre-validate both keycard and payment-card, and simply be charged after the consumed skier days. These principles of convenience and post-payment is already known from enormously popular services such as Über. By supplementing convenience with an engaging user-experience, including GPS-tracking, social sharing and friend-finding; skiers are finally facing a mobile and user-friendly journey that is on par with other leisure offerings,” claims Chief Executive Officer Marc Bigas.

The cornerstone investors of the newly formed Skitude Holding AS, are Investinor (public Norwegian venture investor), Canica (Norwegian investment company), Norselab (Norwegian co-founder of technology startups), Olympic champion downhill skier Aksel Lund Svindal, founders and employees. Skitude is led by Chief Executive Officer Marc Bigas. The merger is effective as of 1 June 2019.

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