Emma is using the early season to better understand how guests ask questions while at the resort and will launch at eight additional ski resorts later this season: Vail, Beaver Creek and Breckenridge in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in Tahoe; and Whistler Blackcomb in Canada.
Through simple text messaging, Emma (your Epic Mountain Assistant) offers guests real-time information on everything from snow conditions, parking and personal performance stats to recommendations on rentals, lessons and dining options. This first generation technology uses artificial intelligence (AI) through natural language processing (NLP) to answer questions, 24 hours a day, 7 days a week through SMS text. As Emma interacts with guests, she will get smarter, expanding her knowledge base and insight throughout the season.
“We are excited for Emma to launch in beta at Keystone. The earlier Emma can interact with guests on a variety of topics, the faster she will learn and adjust to guest preferences,” said Kirsten Lynch, Chief Marketing Officer for Vail Resorts. “Emma is the world’s first digital mountain assistant and continues a decade of pioneering technological firsts from Vail Resorts to enhance the guest experience.”
Among Emma’s many capabilities is her connection to EpicMix, a technology from Vail Resorts originally launched in 2010 that allows skiers and snowboarders to track their days and vertical feet. Guests can retrieve their EpicMix stats by texting Emma simple questions like “How much did I ski today?” or “What are my stats?”
Additionally, Emma can answer questions on weather conditions, grooming, lift line wait times, parking, ski school, lift tickets, equipment rental options, dining recommendations and more, serving as a one-stop source for the information guests need, when they need it. If Emma cannot answer a question, she will connect guests to a live agent for further assistance. In an effort to continuously improve Emma’s capabilities, guests can text “feedback” to share their open-ended ideas and comments for Emma.
Guests headed to Keystone can reach Emma by texting 77477.
Read the article online at: https://www.mountaintechnologymagazine.com/communications/09112018/worlds-first-digital-mountain-assistant-at-keystone-ski-resort/